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Tuesday, May 17, 2011

In the news!! Buy American!

   Hooray! It's making the news! The tides are shifting!  The morning news programs and I are beginning to showcase companies who have been manufacturing products right here in the U.S.A. and I am thrilled!  Not only are they showcasing the company efforts, they are also explaining how they have done it, dispelling the myths of the cost of U.S. labor.
   In one report, they stated that the American workers are much more efficient and accomplish more in a shift.
   The news is good for the U.S.  It cannot be good to ship goods to plants in China, pay Chinese workers to assemble them into a product we want and then ship them back to the United States. I mean good in the whole sense.
   It makes much more sense to actually use the extra shipping costs to benefit families right here in our own country. It makes much more sense to have the demand right here.
    I have lived overseas, not in China, but I can tell you that people around the world watch movies and television produced right here in the United States.  Movies are the most powerful marketing tool we have overseas.
    Let me explain. Let's say a movie comes out with a hot young actor. It's a movie about teenagers in the latest suspense and thrilling caper. Put that aside, the teenagers are eating Cheetos while plotting their next move.  At the end of the movie, the hero gives a bag of Cheetos to his heroine.  It sounds innocent and rather obvious right? Okay, so I am not into marketing right now. My point is, I was once the kid living overseas going to extreme lengths to purchase American products that I had seen in movies. It took four weeks to have a Levi denim jacket shipped to me from America after "Back to the Future" came out. You cannot imagine what I did to get American style tennis shoes.
    My point is that we have the tools and resources to flip the table. We can market, manufacture and sell to the entire global community. We have assets that can put our goods back in demand. We have the greatest in everything.  Twenty years ago, when I left England, they were building a McDonalds just 3 miles from my house. Nobody had grills in their back yards then, but I would guess that is a spreading trend now too. 
     Please let's make the most of what we have. Let's bring these jobs home, these products home. I do not want to go to any more 4th of July celebrations and be given a U.S. Flag to wave that has a "Made in China" sticker on it. That is insulting on the most basic level and we can do better. More importantly, we can take care of ourselves without borrowing money from China or any other country. We just need to make more thoughtful decisions. 
    For now, I will happily go out and purchase a Nordicware pan to try a new recipe. They are manufactured and shipped from right here in America.

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